Client Brief

Client Brief

Over the course of the semester, we had to design for Seth Anawalt, the owner of the St. Elmo Hotel, in the Palouse. Over this short period of time we had an interview with him to know more about what he was expecting from us, what his needs and wishes were. This was just the beginning of a very long process, in which questions kept adding up and more issues kept rising. In this document, we briefly describe the goals for the project, the client's philosophy, the challenge presented to us and much more. Every project seems to never end, since it keeps evolving and changing with time. 

The client brief is a long document, yet, this time I turn it into a poster, once again the same rules for visual communication apply. In this instance I based my grid on the rule of thirds, I also have blue strips that move up, diagonally, which help carry the eye through the entire poster. The right bottom corner is balanced by the top left corner, which gets the eye attention due to its hue.
Overall I tried to come up with a layout that makes sense to communicate such long writing visually.